Advertising as Part of Our Cultural Landscape
Driving down the highway the other day, my friends and I saw some highly recognizable billboards and this got us talking about advertising as part of our cultural landscape. Turns out we all loved, for instance, the iTunes Beatles billboard last year. In fact, I really missed that great black and white portrait of the Fab Four when the campaign was taken down. We also reminisced about billboards that were part of our childhood experiences. The conversation then went to jingles. We had fun singing some out loud, most of us being able to join in to whatever one of us started!…like the Empire Today jingle; that's one we all knew. It's really amazing how effective a good billboard or a good jingle can be, especially when they run so consistently for so long, like the Empire Carpet one, in fact. That's how these elements of advertisement become a part of our cultural landscape. We then got to talking about all the musical talent that goes into crafting jingles…there are composers, vocalists, and musicians creating all those jingles. We'll never know their names, but they've created memorable musical snippets. I wonder if there's any kind of musical library of commercial jingles, that would be an interesting cultural aspect to study, maybe something for a grad student's dissertation!
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