Archive for August, 2010
Guerilla Advertising-Innovation At Its Peak
Guerilla advertising or marketing is a type of unconventional marketing which is intended to get maximum results from minimal resources. The term guerilla marketing was coined by Jay Conrad Levinson. …
Digital Outdoor Advertising-A New Horizon In The Ad World
Advertising needs frequent and innovative changes to make an impression on people. Advertisers are always looking for something new to break free from the crowd. The outdoor advertising industry, whic…
Viacom Outdoor
Viacom is a leading global media company based in New York. It has an eminent position in broadcast and cable television, radio, outdoor advertising, and online services. Viacom's well- known bran…
Mobile Outdoor Advertising
In a consumer savvy world filled with a wide array of entertainment and media options, it is more difficult than ever for a company's marketing efforts to reach a targeted audience. Mobile outdoor…
Outdoor advertising still works – I think
While the Internet and social media is changing the way we communicate, and shop, there is still lots of room for outside advertising. Every time you notice an advertisement on a vehicle, bus, bus s…
Vehicle Wraps- Effective Outdoor Advertising
Vehicle wraps are a new way of on-road advertising. Many companies use cars or other vehicles as a means of advertising for new products launched. Many auto companies provide services of vehicle adver…
Outdoor Advertising- An Overview
Advertising which is done outdoors to publicize one's business' products and services can be referred to as outdoor advertising. Outdoor advertising includes different types of promotional dis…